Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Little Luke Doll, at ELC
Luke is a 46cm soft bodied baby doll. Sit Luke up and he will open his eyes, lie him down and he will go to sleep. Removable, machine washable clothes. Other outfits available separately.

Shake and Go Extra Crash Up Cars, at ELC.co.uk
There are four stylish & very collectible cars in this assortment. All cars will have their own specific engine sounds that will be activated as kids SHAKE the cars to rev them up & then watch them GO! Each car's "crash up" features include pop-open hood and doors and pop-off spoiler. Crash the cars, watch the parts fly off and put the car back together again for another round of fun!<br><br>Lucky dip surprise - one car per order

Tumba, at The Early Learning Centre
This all-wood construction game is a nail-biting test of balance and strategy that all the family will delight in. Matching colour to colour, stack the blocks and watch your tower take on interesting and precarious shapes – just make sure you’re the last one standing.<br><br>The skill lies in knowing when to take risks and when to play safe and, in an atmosphere of fun and play, children will boost their powers of reasoning and deduction. <br><br>The game can be enjoyed in small or large groups, or played solo, allowing your child to set their own personal challenges and improve technique. They’ll soon knock your blocks off.<br><br>Box measures 17.5cm x 10cm x 10cm

Musical Activity Set, at The Early Learning Center
4 musical rattles make different sounds and clipping them together makes a jingly tambourine.

V.Smile Noddy Game, at Early Learning Centre
It's a sunny day in Toy Town and Noddy would like to go on an adventure. Join Noddy as he climbs into his car and heads off for fun times at Big Ear's house, on the farm, and at the Police Station. Learn numbers, letters, animals, colors, and much more!<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Sew & Lace Card, at ELC
Thread the laces through the brightly coloured animal cards. This will help children develop their coordination.

Flower Sit N Bounce Ball, at Early Learning Centre
Bounce for hours on these fun,inflatable hoppers.

Under the Sea Puzzle, at The Early Learning Center
Fascinating undersea scene plus varied textures to feel. With 24 pieces. Comes in a suitcase tin.

3 Little Pigs, at Early Learning Center
Huff, puff, and act out your own versionof the three little pigs, with these four magnetic puppets, four magnetic poles, and storycards.

Astronaut Outfit, at Early Learning Centre
All-in-one padded spacesuit in metallic silver fabric with velcro fastening.Comes with matching space helmet.

Soft Ball Pack, at The Early Learning Centre
Soft football, basketball and rugbyball.

Funny Felt Faces, at Early Learning Centre
Children make felt faces on the boards, then peel them off and start again.

V.Smile Cars Game, at Early Learning Center
Mc Queen is stranded in town on his way to the big race. When the town is damaged by a gang of tractors, he wants you to help his new friends put the town back together. Help McQueen re-build the town while learning lots of new skills like math, shapes and logic along the way!<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Pull & Go Dragon, at Early Learning Centre
A knight on horseback and dragon that battle when pulled back.

Push N Sounds Thomas, at ELC
Pushalong action with twice as much fun! Little engine drivers can choose from two sound effects, Thomas' whistle and theme tune or engine and brake sounds. Push Thomas faster and his chuffing sounds speed up.

Sakura the Robot, at ELC.co.uk
Sakura is your best friend robot. Record your secret and lock it away with Sakura. She knows funny facts and jokes, offers advice and can also give you your fortune! Sakura also dances 5 different dances on her cruiser complete with remote control.<br><br>H 360 x W 160 x D160mm

Soft Stuff Party Pack, at The Early Learning Centre
15 tubs of Soft Stuff in handy party size tubs. Great for party bags.

VTech Winnie the Pooh Pop Up Honey Pot, at Early Learning Centre
Little ones will have lots of fun with the Winnie the Pooh Pop-Up Honey Pot. Press the light-up Tigger button to see Pooh appear then push him back down to play again and again! Features a chunky music button for cheerful melodies and cute sung songs. Fun sounds and phrases add to the enjoyment as your child develops hand-eye co-ordination and grasps the concept of cause and effect. Learning has never been so much fun!

Magnetic Letter Lower Case, at Early Learning Center
105 lower case letters in this tub.

Natural Artist Pencil Tin, at ELC.co.uk
Tin pencil case containing two recycled newspaper pencils and fournatural-rubber erasers with cute woodland characters.

Fisher Price Kid-Tough FP3 Player, at Early Learning Centre
Durable and easy/safe way for preschoolers to play songs & stories. Coming in Pink & Blue, the Kid-Tough FP3 Player includes CD software & a USB cable to update the player, 1.4" backlit LCD screen which displays the song & story titles, with over 30 minutes of preloaded song & story content, 128MB of memory, an SD card slot for expandable memory, USB Cable kid-friendly headphones and a breakaway neck strap for portability.

VTech Winnie The Pooh Roll & Learn Tree, at Early Learning Centre
The coloured balls activate sounds and music as they drop, with melodies and fun phrases. Teaches colours, animals, abc and more.

Bobble-Headed Dinos Craft Kit, at ELC.co.uk
Perfect creative fun. Two jolly wobbly-bobbly headed dinosaurs to colour and decorate exactly as you want to. There’s some cool cut out scenery to colour and fit together to complete your scene and that’s it! No right or wrong way. Just creative learning, imagination and play at it’s best.<br><br>Large dino Length 19cm Height 12cm Width 8.5cm<br>Baby dino Length 6.75cm Height 6.35cm Width 5.75cm

Turbo Racers - Red, at ELC.co.uk
Open the boot to hear funky music and see flashing lights. Press the button on the sunroof to hear realistic acceleration sounds and see the headlights light up.

Forest Friendly Crayon Holder, at ELC
Store crayons in this clever little snail's shell. Made from forest-friendlywood, the snail contains 30 crayons.

Cup Cake Baby Sling, at ELC.co.uk
Soft pink sling with spotty pink and white lining and woolly trim. Great for taking dolls out and about.

Under the Sea Puzzle, at ELC
Fascinating undersea scene plus varied textures to feel. With 24 pieces. Comes in a suitcase tin.

3 Colour Torch Pink, at ELC.co.uk
Chunky portable Torch with 3 coloured beam and lantern function. Features : Red, Green or White beams and flashing signal button. Great for reading your favourite book at night.

Planet Protectors Rapid Response Vehicle, at The Early Learning Centre
Tough all-terrain vehicle with sounds. Six characters can fit in, with their backpacks. Nuts will say phrases when he is placed on the front. With six shooting bolts at the front to stop those smelly GLOBS in their tracks. All characters available separately. Available from October.

6 Lollydollies, at Early Learning Centre
6 wooden dollies to decorate and dress up. Easy to make and great for acting out your favourite stories or fairy tales.

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it’s a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest’ Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.