At the brand new Sainsbury's Online Store you'll find everything that you'd find in your local Sainsbury's plus much else besides, including the Sainsbury's Appliance store, deals on gas and electricity services and home insulation offers.

Also, you can now enjoy shopping with Sainsbury's online store for other products, in the following categories: Food & drink, Home & garden, Technology, Appliances, Toys & games, Sport & leisure.

Providing thousands of products, at very competitive prices, when you shop online with Sainsbury's you can be confident that not only are you getting quality products, but that you're also supporting a company committed to environmental friendliness and ethical trading.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Panasonic DMR-EZ48 Digital DVD Recorder with VCRJVC Micro Hi-fi UX-G100BMedion 10" Mini Notebook 80GBYork 20kg Black Cast Iron Dumbbell SetNigella Living Kitchen Appetiser Bowl Set CreamHannah Montana Secret Star Duvet SetEthos Butcher Block Trolley with Granite TopSanDisk 2GB Cruzer USB DriveBeto Alloy Track Pump with GaugeRussell Hobbs 2 Slice Black ToasterCanvas Double WardrobeRattan 2 Drawer Unit HoneyAbru Blue Seal 2 Tread Chrome Step Stoolin-tune 2nd Generation iPod Touch Leather CaseTu Silver Plated Frame 8x10"Different By Design 24% Lead Crystal Wine Glasses 2 PackTu Black Aluminium Frying PanVerbatim DVD+RW Blank Disks Spindle of 25K'NEX Amusement Park Series - Ferris WheelCroydex Illuminated Double Door CabinetDisney Pixar Bumper PackInfantino Discovery ElephantSamsung Q2 16GB MP3 Player WhiteBelkin USB2.0 Extension Cable 1.8mZap Faux Leather Beancube BlackSainsbury's Chunky Dark Willow Basket LargeK'NEX Double Ferris WheelRevelation Indy 28" Expanding RollercaseSony KDL37W5500U 37" Digital Full HD 1080p 100hz LCD Premium 16" Gladstone Bag Croc
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

Triton Kito Chrome 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Kito Chrome 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with 5 spray patterns works like a charm, so

Brabantia Waste Storage Touch Bin Brilliant Steel 50L
Brabantia has made this high capacity bin for households that create lots of waste. Its wide opening makes it possible to empty plates and dustpans without spillage, while the soft touch lid reduces noise and effort when opening and closing. Its high gloss chrome steel outer cylinder is durable and easy to clean. The removable stainless steel lid is washable and bin liners with tie-tape are available for easy handling. It's sold with a 10 year guarantee.

LG Wavedom Microwave Black
Cook, defrost and reheat delicious, nutritious food at home with the LG Black Wavedom Microwave. This 850W oven with 23L capacity has five power levels to cook your food to perfection and a weight sensor to accurately determine your cooking needs. The auto cook, defrost and reheat settings are real time savers, and the round cavity concentrates all the machine's energy on your food without wastage. The screen features smart LED and a digital clock, and the extra-large 32cm turntable ensures that cooking po

Canvas 3 Drawer Chest
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas 3 drawer chest is a terrific space saver, perfect for children's bedrooms or a guest room. The extra deep canvas drawers in their sturdy wooden frame will hold clothes, accessories or toys. This canvas 3 drawer chest can be wiped clean with a damp sponge and carries a 1 year manufacturer's guarantee.

Tu 6 Piece Stainless Steel Utensil Set
A stylish, durable, modern looking set of 6 essential kitchen utensils, all matched for style and all with holes for easy hanging storage. The working sections are all highly polished steel, while the handles are fingerprint-resistant brushed steel. The set contains a turner (or spatula), a masher, a spaghetti serving spoon, a ladle, a large spoon, and a large slotted spoon.

Different by Design Champagne Flute 4 Pack
For those special occasions, make a toast with a glass from this pack of champagne flutes from Different by Design. Gift boxed, they're ideal as a present or as an addition to your own home. These glasses are hand-wash only.

Revlon Power Dry Ionic Set
A powerful yet compact hairdryer, the Revlon Power Dry Ionic Set is fully equipped for all your hair care needs! As well as a top of the range Revlon power dryer, it includes a complete styling kit. The dryer's 2000W motor delivers ionic conditioning to eliminate frizz while drying your hair quickly and efficiently. Don't want ionic action? Just switch it off - the LED light indicates which mode you're in. It has 4 heat and 3 speed settings and ceramic heat balancing technology, allowing you to use it at j

York T203 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T203 Treadmill. Its LCD screen shows 10 workout programmes and with a top speed of 18km/h and a cushioned , it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effe

Fogarty Premier Down 10.5 tog Duvet
For the ultimate in luxury Fogarty have created a Premier Down Duvet containing clusters of white goose down to promote rapid moisture transfer, breathability and comfort. Pocket stitched to retain an even distribution of the filling, this duvet is light and offers 10.5 tog warmth. Easy to look after, this duvet is suitable for tumble driers and is machine washable at 60ºC to eradicate dust mites.

Sainsbury's Pocket Sprung Memory Mattress
Sainsbury's Pocket Sprung Memory Mattress is a combination of individual pocketed springs and an extra deep layer of heat and pressure sensitive memory foam deliver the ultimate in sleeping comfort. The medium is upholstered in cream damask and knitted fabric, and has handles and air ventilators in the mattress border. This is a 'no-turn' mattress, and please note that the divan base is not included. It is your responsibility to ensure that any products you order will fit into the room or place for which

Zoggs Mini Kickboard
Learning to swim is fun with this blue and yellow foam kickboard, suitable for kids up to 12 years old with adult supervision. It's chlorine resistant, and the durable high density construction is designed for swimming lessons. Measures 27x22cm and is 3cm thick. Suitable for children up to 12.

Lilbourne Large Sofa Madras Leather Chocolate
This large, comfortable UK-made two seater sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. The leather is corrected and pigmented - see our Furniture Buying Guide for explanations of different leather grades. As this product is made to order, please note that it i

Maxell Crystal Budz Headphones Champagne Gold
This pair of in-ear headphones have a polished stainless steel body and a high quality fabric-type cable, a soft and flexible earpiece and fully faceted drop-cut fine mist of champagne gold Swarovski crystals. These in-ear headphones deliver the frequency range and response found in full size headphones, all while isolating you from external noise.

Pavilion Extending Dining Table
The Pavilion Extending Dining Table is big enough to seat four comfortably, and extends to seat a further 2. The table surface features a framed centre panel on each section and the table has a medium sheen varnish which allows the grain of the oak to show through. This table will blend beautifully with other pieces from the attractive Pavilion range. Oak has been a popular choice of timber for British furniture for hundreds of years. The wood has an attractive colour and grain, and seasoned oak is extreme

Vidal Sassoon Solutions Dryer
This professional hairdryer is compact and lightweight, fusing the ultimate in precision styling with digital technology. When you select the right programme for your hair type, the intelligent Smart Heat dryer automatically starts at the correct setting - just for you. Choose from four settings for optimum styling and hair care: thick-curly hair, coloured hair, fine/normal hair and damaged/synthetic hair. A range of features includes an advanced ceramic tourmaline grille, key-lock mechanism and cool-shot

Singer 1507 Sewing Machine
Design, make and repair your own clothes, linen and textiles with the Singer 1507 Sewing Machine. The Singer 1507, made by a company drawing on more than 150 years of experience, is a lightweight, compact machine ideal for first time users. With quick easy threading and seven built in automatic stitches, the Singer 1507 Sewing Machine is simple to thread and operate - the perfect machine for general sewing about the house. Despite its compact, lightweight design, this machine can handle a variety of heavy

Chef'n Palm Peeler
Peel vegetables safely and efficiently with this fantastic hand peeler from Chef'n. Simply put your fingers through the soft rubber grip on the back and it will fit snugly into your palm. Then just use it by rubbing your hand along the carrot, potato or other vegetable, peeling cleanly and easily. Its green and cream colouring is sure to brighten up your kitchen and can be used in either hand. Easily cleaned and dishwasher safe, it's the only peeler you'll ever need.

Oakham Regular Sofa Sand
A traditional shape with its high back and roll arms, the Oakam regular sofa is all about comfort. A sprung seat and deep cushioning - foam filled underneath and fibre filled on the back - ensure that once you sit down you won't want to get up. Finished in sand to match a broad range of decors, this sofa has pleat detail on the upper back that adds a smart finish. UK-Made too.

Tu Target Rug
This Tu Target rug will warm up any room. Its geometric design, of concentric duck egg circles on a rich chocolate background is funky and contemporary, and its textured pile is luxury for bare feet. The rug measures a generous 120 x 170cm, making it a good fit for any medium-sized room.

HP 344 Colour Ink Cartridge
The HP 344 Black Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 344 ink cartridge - HP Deskjet 460c/cb/wbt/wf, HP Deskjet 5740/5745, HP Deskjet 5940, HP Deskjet 6520/6540/6540d/6620/6840/9800/9800d, HP Deskjet 6940, HP Deskjet 6980, HP Deskjet D4160, HP Officejet 6205/6210/6215, HP Officejet K7100, HP Officejet 7210/7310/7410, HP PSC 1600/1610, HP PSC 2350/2355/2355p, HP Photosmart 325/335/375/385/422/428/475, HP Photosmart 2570, HP Photosmart 2575, HP Photosmart 2610, HP Phot

Sony White Tube Headphones
These fashionable Sony Tube Headphones have 16mm high density neodymium magnet driver units for clear, powerful audio and an acoustic twin turbo circuit for deep bass sound. The thin housing and slim duct make for a comfortable fit in your ears. The handy cord slider keeps cables untangled, and the earphones have white earbuds with a translucent white finish. Sony Tube Headphones are perfect for MP3 players and iPods and come with a compact storage case.

Odyssey Towel Satsuma
The Odyssey range of towels from renowned manufacturer Christy is made from 100% ringspun cotton and feature a luxurious weight of 575g per square metre. Long loop cotton threads have great absorbent qualities while the cut and loop pile on the extra-soft panelled detailing at each end gives neat decoration that feels smooth against your skin. Suitable for both the washing machine and tumble dryer.

City Skyline Wall Art
Bring the stunning cosmopolitan glamour of the Chicago skyline into your home! The 135 x 45cm nightscape encompasses all the bustling grandeur of one of the USA's great and most famous cities, while the play of light on water gives the canvas an element of tranquillity. The MDF wood frame is resistant to warp, moisture and compression.

Bodum Columbia Coffee Maker 8 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. Fashioned out of stainless steel, the Columbia cafetiere looks like an art deco coffee pot. Unlike other Bodum cafetieres it isn't made of glass, so is extremely resilient to everyday knocks and bumps. It can make up to 8 cups of coffee so is perfect for any large get together. Dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4

Vacu Vin Rapid Ice Wine Cooler
When packing a picnic, you want to take as little as possible. With the Vacu Vin Rapid Ice Wine Cooler, you can have the luxury of a wine cooler without the weight or bulk. Acting as a cool sleeve or a jacket for your wine, the wine cooler chills wine in about 5 minutes and stays useable for hours. Simply place the wine cooler in the freezer for 6 hours before using, remove, and slide over the bottle. Let stand for 5 minutes then pour keeping the sleeve in place.

Cello 19" HD Ready Digital TV/DVD Combo Red C1973F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This vivid ruby red HD-ready 19-inch model, with built-in Freeview, DVD player and Electronic Programme Guide, makes a great second or bedroom TV. The widescreen set has 1440 x 900 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, so the picture and sound quality are excellent

Fuji Finepix Z30 10-Megapixel 3x Zoom Digital Camera Pink
The pink version of a funky, yet well-featured compact digital camera that comes in a range of colours for the style-conscious user. A 3x optical zoom and a 10-megapixel sensor keep things up to date with good image quality. The zoom mechanism is inside the camera, so it retains its sleek profile when on and off. A full range of auto functions and flash make this a great little walk-around camera to take with you everywhere, be it picnics or parties. Couples and Group timer functions, as well as easy uploa

Remington Wet 2 Straight Slim Straightener
Want beautiful salon-straight hair in no time at all, without having to dry it first? You need the Remington Wet 2 Straight Slim Straightener. This straightener features variable temperature settings from 150-230°C to suit all hair types, and heats up to its maximum temperature in just 15 seconds. The high-grade ceramic Teflon-coated plates ensure even heat distribution, smoother gliding and are infused with frizz-resistant conditioners. Best of all, the straightener can be used on wet hair; no need to th

Simplehuman Pedal Bin Grey Plastic 40L
When you're buying a bin you need it to be as practical as possible - this design by Simplehuman has lots of great features. Its narrow shape slots into tight spaces while still being wide enough to avoid spillage when emptying dustpans and plates; integrated wheels are handy for heavy loads that need emptying outside; pedal operation for ease and hygiene and a slow close lid to prevent any noisy clattering! Made from smooth plastic this bin is lightweight and easy to clean. Its large capacity caters well

Strata Smart Storemaster Box
Why store your filing, keepsakes or anything else in ugly cardboard boxes when you can get organised with a handsome crate? Strata's Smart Storemaster Box is a great way to tidy up and protect your belongings. The clear, tough, durable polypropylene box has a capacity of 12L and can be used for any kind of household storage - indoors or out - from gardening tools to paperwork to out of season clothing - and everything in between. The clear lid ensures that the contents remain safe, dry and tidy, and you ca