COPYWRITING... this takes many forms, so get in touch to discuss how I can help. You might want some serious corporate copy, website content or creative advertising material. I've lots of experience here... I even stopped counting radio ads written after the 10,000 mark... so I can probably tackle whatever copywriting jobs you have. Call on me when your writing needs real impact. Such material might include:

- TV & Radio Commercial Scripting - Web Site Content - Viral Marketing Concepts - Brochure Content - Puzzles & Quizzes - Corporate Slogans - Silly Song Lyrics - Rhymes & Skits - Anything Creative..!

On the humorous side, I've been writing spoof character blogs for ages. Typically, I create a regular character based around your publication's subject matter and make up or comment upon industry news stories, but with a comical twist. Click here for a few examples.

Every copywriting job has unique requirements, so get in touch to find out how I'd go about getting your message across.

Wil's Top 5 Tips For Good Radio Commercials.

A new radio sales exec' asked me recently for my top do's & don'ts of radio commercial writing... so, in a rare 'serious' message, here they are for the rest of you to enjoy/endure.

If you're seeing a client for which you'd like me to write the actual commercial, I could send you a one-page word doc version of these tips, suitable for printing out.

A good radio commercial is NOT a fully detailed brochure or catalogue.
A good radio commercial is NOT an expert in your products or services.
A good radio commercial is NOT a multi-media based company website.
A good radio commercial is NOT (yet) an interactive experience.

A good radio commercial IS a SIGNPOST, which points to the above.

i) TARGET YOUR CORE CUSTOMERS - You cannot please 'everyone'... the commercial needs to appeal to your core customers... not you, me or the station... so, let us know about your core customers' tastes, likes & dislikes.

b) KISS - Keep It Simple, Stupid - Don't clog your commercial with confusing facts, figures or hard to remember details... make clear your single, best USP (Unique Selling Proposition)... and tell listeners where to find you.

3) DON'T POSE QUESTIONS... PROVIDE ANSWERS - Asking questions of listeners (Why not..? Are you looking for...?) eats up precious airtime, and your money. Better to dive straight in with your answers or solutions.

....) DON'T RIP OFF OTHER COMPANIES' ADS - If you try to copy the style of a successful existing commercial, the chances are listeners might mistake your ad for the original. Strive to stand out by being uniquely different.

five) REPEAT A SINGLE POINT OF CONTACT - Unless required for legal reasons, try to include just one contact... and repeat it. On air, it's far better to repeat a website or a phone number or an address, than to cram in them all.

Having written over 10,000 radio ads, you should get me to write yours, too.
Call on me for all manner of copywriting & cartooning tasks - Wil Walker

THOSE TOP 10 XMAS AD MESSAGES

What they say... and what they really mean.

© Wil Walker

Enjoy the good olde traditional xmas-past experience of yesteryear.

- The cut price computers we're selling have slow five-year-old processors and Windows Vista installed.

Hurry... our "Cash Back" offer ends December 31st.

- The shop goes into administration on January 1st, when it'll be too late to demand a refund for the absolute rubbish we sold you.

Hand-crafted by adorable elves, direct from Santa's Magic Workshop.

- It's amazing how a few cheap costumes and stick-on beards can fool the average international child-labour investigator.

Place your order the modern way, online, in time for xmas.

- Just don't expect delivery before February, if at all.

With prices such as these, you can look forward to your best xmas ever.

- For surely, in the future, things won't be as expensive as they are this year.

Want to reserve a cheap blu-ray player, digital camera or i-pad? We offer a lay-by service.

- Wait near the lay-by, around 2am-ish... come alone and bring cash.

Booking a xmas meal at our pub guarantees you the perfect choice...

...of endless, endless, endless repetition on the juke-box... Slade for the traditionalists, or Jonah Lewie for the radical individualist crowd.

This Yule, our HD-ready flatscreen TVs start at under £300.00.

- But you'll start, when you realise it's over a grand for one with a picture that isn't just a series of pixelated smudges.

Check out our supermarket meal deal for two... special-roast dinner, xmas pud, & bottle of wine, only £7.99.

- Check in, to A&E, for food-poisoning and malnutrition, brought on by dodgy unspecified meat and tiny portions.

Our Department Store has a Santa's Grotto on every floor.

- These days, many prison sentences are being replaced by community service.

© Wil Walker